Our founder's story

Creating is the single thing that gives me the most joy in my entire life. This simple truth is the foundation of this whole enterprise.
But how can it be that something so bland like „doodling some sketches“ is so fascinating to me?
it’s quite simple.
The process of an idea evolving into a thought-out plan of action to create a new product which may one day grace the head of a happy costumer has to be the best feeling there is. Nothing makes me happier than seeing a smiling face beneath the shadow of a cap I designed.

From day one, young me could be entertained with nothing more than pen and paper. Maybe my parents weren’t home, or I was simply bored but as soon as I could live out my thoughts on that paper I was overcome by a feeling of freedom.

And Even though I now have a more mature approach to it, being creative and creating new things is still the most fun to me.

This more mature approach changed significantly in my later school years and I went from drawing for myself to drawing for friends and acquaintances which brought me an idea…

This idea was NINETYEIGHT.

It all started in 2015 when my friend Matthias and I wanted to make our idea accessible for a wider range of people. Even back then the individuality of our costumers was our top priority.


As time went by, this idea became more and more of a priority in my life and with school gone i was sure that this was an opportunity to realise my passion for creating through NINETYEIGHT.

NINETYEIGHT was founded in 2018 and has since made many products in accordance with our principles: individuality and quality.
„As you live each day so you craft your life“
living by these words we try to learn every day and improve in order to provide our customers a product for every situation.
If as a travel buddy, a simple sun block, a trusty companion in sports (in good days as in bad) or just as a fashionable accessorise, whenever you create experiences, our products are there to create them with you and will hopefully serve to remind you of these moments for a very long time.