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Ninetyeight has its roots in the headwear industry, so making hats just felt natural for us at one point. This collection will pay a tribute to our independent identity and rebellious philosophy. By partnering up with one of the most traditional hat makers in Europe we have found a perfect balance between modernism and tradition.


NINETYEIGHT was founded in 2018 and from our first day onwards we relied on nothing but ourselves, sticking to our independent and different approach to fashion. From the design to  the production and in all of our side-projects you will find soley our creativity and effort, unbound by the restrictions of mainstream fashion. This freedom allows our
evergrowing team to continue pushing boundaries and explore new and exciting ideas.